Great River City Light Rail – Brand
Parramatta Light Rail Project
Life more liveable.
We are about moving people to where they want to be. In their everyday lives, we connect people to places and bring communities together. We focus on the customer, bringing clarity, collaboration, communication, commitment and cutting edge to our delivery. We’re lively, agile and progressive. Our down-to-earth approach and attention to detail mean we know what to do and how to do it, and we do it with confidence.
Leadership/design direction of brand, design and implementation for PLR, CAF, GRCLR. Establishing a consistent strategy in print, digital, UI, website, animation, social, infographics, illustration, signage, interior, environment, copywriting.
— Created/designed/wrote the GRCLR brand guidelines
— Art directed/designed five PLR animations
— PLR design and communication collateral across digital, print, social, signage, environment
— AR and VR art direction
— Infographics, mapping and model design
— Aligned projects to PLR strategic objectives
Animation
Click the ‘ > Button ’ to play animation
Gibbs Design – concept, art direction, design, project management
Arterra Interactive – 3D
— Brand strategy, design and guidelines
— Brand template design
— Copywriting
— Print, digital, social, environment, signage
— Corporate stationery, merchandise
— Animations 3D and 2D
— Artist impressions
— Infographics
— Marketing collateral
— Project management across PLR/Transport NSW
Great River City Light Rail – 5C’s
Our values are based strongly on our 5C’s.
We believe in the 5C's as elements that are truly important to us and the way in which we work.
Customer
Collaboration & Communication
Clarity
Commitment
Cutting edge
— Change program strategy and design
— 5C’s animation
— Concept, development, implementation
— Project director presentations
— Iconography and infographics
— Print and digital collateral
— Office and external signage
Animation
Click the ‘ > Button ’ to play animation
— 5C’s animation
— Change program strategy and design
Gibbs Design – concept, art direction, design, , project management
Animation
→ Building the Parramatta Light Rail
Click the ‘ > Button ’ to play animation
Gibbs Design – concept, art direction, design, project management
Arterra Interactive – 3D
Animation
→ Enjoy the new Parramatta Light Rail
Click the ‘ > Button ’ to play animation
Gibbs Design – concept, art direction, design, project management
Animation
2D Infographic style
Animation
→ The new Parramatta Light Rail
Click the ‘ > Button ’ to play animation
Gibbs Design – concept, art direction, design, project management
Arterra Interactive – 3D
